Methodology – our music strategy
An effective music service should be built on a logical platform which connects the music with its audience. Furthermore, while the underlying process by which the solution is delivered may be sophisticated, the manner in which the service presents and its capacity to respond to specific, changing requirements should be efficient, reliable and user friendly.
In order to achieve this outcome, we underpin the solution methodology with a brief-process, which defines certain characteristics and preferences within your business/organisation.
Within the brief, areas focussed on and examples of attributes typically appreciated include:
Image: the audience (staff and customers), brand considerations, nature and pricing of services, business culture, recurring themes/campaigns.
Operational: current audio hardware set-up, trading hours and customer traffic trends, organisational structure, staff skill set and tasks, floorplan, dominant colours, policy dictating staff interaction with services, capacity to leverage IT communications platforms
Financial: budget considerations, preference to capitalize or expense costs
Other: planned, product lines, sponsorships/associations and loyalty programs, refurbishments
Critically, the brief:
Confirms the client’s expectations with respect to any proposed music strategy
Constructs a logical rationale around the proposed solution (critical if refinement is required)
Highlights that the service is not just about music tracks per se it is about implementing a methodology which delivers a relevant, long term music solution
Accommodates potential future requirements
